LONDON’S CHEVAL ON TRAC IN INDIA

Luxury apartments from Cheval Collection reach out to the well-heeled Indian traveller.

Indians wanting the right address and ambience to splurge and celebrate while in London now have the go-to accommodation ready if they are willing. The choices consist of Cheval Knightsbridge, Cheval Thorney Court, Cheval Hyde Park Gate, Cheval Calico House, Cheval Phoenix House, Cheval Harrington Court, Cheval Three Quays – which is situated in the heart of the city of London opposite the River Thames – and Cheval Gloucester Park, which reopened this February 2020 following two years of full scale multi million pound refurbishment.

To update and promote the properties within India, Cheval Collection, front-runners of luxury apartment residences in London, has appointed TRAC at New Delhi to enhance trade and media outreach for the hospitality group. TRAC Representations will be responsible for building and developing relations with key hospitality entities and trade partners to grow and strengthen the presence of Cheval in India.

Cheval Collection is the luxury hospitality company with serviced apartment residences across London. With iconic views from modern penthouses, guests can indulge in the city’s cosmopolitan culture. They will also have instant access to chic districts and world-famous parks from a selection of private stately apartments.

George Westwell, CEO of Cheval Collection remarked that their partnership with TRAC Representations was a crucial part of their strategy to boost awareness and build relationships in the fast-expanding Indian market. He noted that TRAC’s reputation and existing network are key towards that objective.

Pleased with securing the mandate, Rajeev Nangia, COO, TRAC Representations quipped that Cheval has an unprecedented footprint in hi-end hospitality and fully understands the unique customer requirement of their customers. He was confident of strengthening the company’s presence in India through TRAC’s gamut of services.

“We will definitely achieve tangible results that meet and exceed brand expectations”, he added.

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