Saudi Arabia’s national tourism brand, ‘Saudi, Welcome to Arabia’, is turning heads with its exciting new international campaign, “This Land is Calling.” Launched across the UK, France, Italy, Germany, and the US, this campaign dives deep into the enchanting allure of Saudi Arabia—an untapped gem still shrouded in mystery for many.
The campaign features a captivating film that follows a fearless female explorer as she embarks on a thrilling journey through breath-taking landscapes. From rolling sand dunes to snow-capped mountains and the vibrant corals of the Red Sea, the visuals celebrate the stunning diversity of this multifaceted country.
“This Land is Calling” invites viewers to experience Saudi Arabia’s beauty and complexity, where ancient monuments tell stories frozen in time, and history comes alive in ways you can see, touch, and feel.
Don’t miss out—check it out and let the adventure begin!
