At last one state’s tourism department has woken from the stunned Covid stupor.
Tourism department of Indian state of Madhya Pradesh has launched a campaign “#IntezaarKhatamHua” to build the confidence and trust amongst the travellers. The idea is to keep the audience engaged during the Monsoon season by featuring the major monsoon tourism attractions of the destinations like Amarkantak, Panchmarhi, Mandu, Orchha, Tamia, Bhedaghat and National Parks.
Selected travel influencers will visit the various destinations of Madhya Pradesh as per a special travel itinerary. The influencers will travel to these destinations in a caravan of Madhya Pradesh Tourism, so that they can have a comfortable journey while enjoying the enchanting landscapes of the State. The trip will be documented as a Travelogue by both the influencers.
The influencers will post their individual blogs through their pages. A compiled film of both the influencers will be released on the MP Tourism social media handles. Throughout their trip across the state, as they are shooting their travelogue, the influencers will carry placards with #IntezaarKhatamHua written on it and they will click pictures along with it.
These photos will populate the MP Tourism promo pages. After the release of the blog, the influencers will create a “My Top 5 moments from the Heart of Incredible India” – a 5 minute video where they will recount their top 5 moments of the trip which will be combined with snaps and video bytes with a narration by the influencer.