The Singapore Tourism Board has partnered with Tripoto, one of India’s largest social travel platforms, to launch a microsite within Tripoto’s website. This is part of its continuing efforts to keep Singapore in the minds of the Indian audience, even as the Covid-19 pandemic has stalled outbound travel.
The microsite is a one-stop guide for Indian travellers with content that encourages them to “Rediscover Now, Travel Later”. One of the key content features of the microsite is the ‘Singapore@home’ which invites the audience to explore the virtual experiences of some of the best attractions of Singapore and tourist offerings. There is also a collection of edutainment series ‘Try this at home, Tips from Singapore’ which features various Singaporean personalities demonstrating how to explore or further develop one’s passions in the comfort of one’s home, inspired by Singapore’s diverse people, talent and stories.
To add an element of fun that will appeal to children and the young at heart, the microsite has a section – ‘Fun@Home’ where audience can have a hand at some of the interactive games with Merli, a character illustration of Merlion, the tourism icon of Singapore. The microsite will over time be showcasing how various tourism businesses in Singapore are preparing to welcome back business and embracing the “SG Clean” certification programme in maintaining high standards of hygiene, sanitation and response measures.
Speaking about this digital initiative with Tripoto, GB Srithar, Regional Director – India, Middle East & South Asia, Singapore Tourism Board (STB) said, “Although travel restrictions are still in place, it is important for destination brands to continue with engaging consumers creatively and staying connected. Over the last few years, the STB has increasingly used digital marketing in our destination promotion efforts. We are happy to collaborate on this endeavour – a first of its kind microsite by a National Tourism Organisation on the Tripoto’s platform.”